Social Media, Personal Branding and Networking Consulting

  • Sales Aerobics for Engineers®, LLC, consulting, training and coaching de-mystifies the various social networking media venues and their deliverables. We provide focused and achievable strategies for selecting which venues are important for business development and branding YOU – personally – as well as establishing your company brand and your technical expertise to current and potential customers.
  • Sales Aerobics for Engineers uses the Sales-Engineering Interface™ toolkit to develop social media platforms that make sense for engineers, IT and technical professionals, and their companies.

The bottom line:  if you currently are not engaged in Personal Branding, Social Media and Social Networking, you are missing out on spreading the word about yourself and your company’s Capabilities, Products and Services. It’s Word of Mouth in the digital millennium.

Develop a realistic and feasible social media plan that’s easy for you and your staff to participate in.The Internet is the fastest way to get your information into the hands of potential customers. So a well- thought-out strategy is important.

  • Social networking allows you and your company to develop an online brand, reinforce your area of core competency, and articulate the value you deliver in these areas of strength.
  • Social networking allows you to effectively, productively and immediately reach prospective customers, information resources, and potential employers or employees.
  • Social networking allows you to TELL YOUR STORY and SHOWCASE YOUR BODY OF WORK: to “walk your talk” to develop business and create value for yourself, your customers, and your organization.

Personal Branding

What is your personal brand? What are your attributes and how do you consistently deliver against these attributes to your constituents? Dan Schawbel  popularized the term “personal branding,” when he built his own personal brand and started his blog, several years ago. His book, Me 2.0 is the handbook for personal branding.

Just as your company focuses on developing areas of core competency, you as an individual and as a professional, should develop your areas of core competency. Many times, the individual within the company is the only touchpoint for service delivery. That individual becomes associated with the company’s brand. Personal brand awareness makes sense for your company and your employees.

What are the Top Social Networking Venues for achieving personal and professional branding as well as professional development?

LinkedIn (www.linkedin.com)
#1 site for professional networking, currently there are over 120 million subscribers (and growing). Indexes by Name, Group, Keyword, Company.

Facebook (www.facebook.com)
launched Aug. 2007, 1.5 million subscribers in 12 months, currently there are over 600 million subscribers

Twitter (www.twitter.com)
real-time social messaging, at 140 characters per tweet, used to influence decision making, build opinion, disseminate information

How are you building your expertise and moving towards personal branding as a thought-leader?

If you are truly an expert in your field, you may want to consider developing a blog or commenting on selected high-level blogs in your field. A blog (contraction of terms “web” and “log”) is a type of website maintained by an individual who (ideally) regularly posts commentaries on specific niche topics, descriptions of events or videos or photos. http://alltop.com – helps you locate blogs on relevant topics, such as engineering, business, ethics, religion, cooking, etc.

My Blog reflects my thoughts on relevant issues and implementing the Sales-Engineering Interface™ toolkit, including interviews with thought leaders in the engineering, sales and business development fields.

My book, Do YOU Mean Business? Technical / Non-Technical Collaboration, Business Development and YOU is coming out in Q1 2012. To learn more about it, click on the book title link, above.