For over 25 years, Babette N. Ten Haken, Founder and President of Sales Aerobics for Engineers®, LLC, has helped technical and non-technical business owners and employees, investors, entrepreneurs and start-ups uncover the mysteries of their customers and markets, and improve their business model and revenue stream in the process.

What would your revenue stream and portfolio performance look like if  the fulcrum of your business model was collaborative sales and technical teams, focused on developing and retaining loyal customers sold on the experience of working with you?

 BUSINESS BOOK CAMP.  You started your own business or are an aspiring entrepreneur. Great ideas need great business models, strategies, and infrastructure to attract the type of customers you need to gain traction in the marketplace. This 12-week intensive course, complete with weekly homework assignments, focuses you on target markets that “fit” your core capabilities, teaches you how to craft relevant and provocative value propositions, helps you and your team create a business model that is realistic and poised to drive revenue, and gets everyone seated around your business table prepared to understand the financial aspects of your business and your investors’ business as well.  Contact me today and let’s get started.

RAPID BUSINESS PLAN REVIEW. Do you need an expert pair of eyes to review your presentation for that pitch or business plan competition? This quick and laser-focused session will give you the feedback you need to hear and respond to before you make a presentation or hand in a business plan that is off-the mark. Reasonably priced and very popular! Contact me today and let’s get your venture focused properly and effectively!

SELLING FOR TECHIES AND ENGINEERS. If you are a technical professional, the word “sell” is the scariest word in your vocabulary. You wouldn’t ever have become an engineer if you had to sell. Except now you are the head of your own company, have P&L responsibility within a corporation, or are thinking about becoming part of a start-up. You are responsible for acquiring customers. Every time you open your mouth, you think sound like a stereotype sales person. Before you scuttle your business due to your reluctance to develop it, enroll in this 4-week course which demystifies the sales process. Enjoy having revenue-generating conversations you are comfortable saying and your customers are delighted to hear. Tell me about your situation. Contact me today.

WORKSHOPS.  Are you part of the C-Team or VP of Sales, Engineering or Business Development? Are you stymied about how to get the folks around the table collaborating instead of competing with one another? These custom virtual or in-person workshops focus everyone on why business development is part of their job function. As standalone or periodic sessions, Sales Aerobics for Engineers® workshops, complete with homework and group exercises, provide the sales-engineering interface® toolkit for getting everyone seated around your business table working together productively and profitably. Contact me today to discuss your business case.

SALES CONVERSATIONS FOR ENTREPRENEURS AND START-UPS.  As the CEO of your venture, you are the first sales officer of your enterprise.  And you thought you were just pitching to investors! We teach you and your team  how to develop loyal customers and investors by using sales strategies and conversations which  showcase not only your technical expertise, but your business acumen as well. If you are in the process of, or are soon to graduate from, Incubators and Accelerators and business competitions, and the gratis mentor umbilical cord has been cut, you are on your own. Except you aren’t alone. Contact me and let’s move your enterprise forward.

PUBLIC SPEAKING. Do you need a provocative and insightful author and speaker for an upcoming event? Break out of the status-quo. I combine the best of University start-up and investor savvy with no-nonsense insight and practical experience from the world of sales. Let’s get your audiences thinking out of the box as well. Contact me. 

Reach me at babette@salesaerobicsforengineers.com or 734-355-1118.