Collaborate to Develop Customers and Business  

At Sales Aerobics for Engineers®, LLC,  we believe that the fulcrum for leveraging innovative business development is collaboration between technical and non-technical professionals.

When technical and non-technical colleagues speak the same language, your entire organization and your customers benefit.  Sales cycles are shortened. Customers are acquired and retained. Everyone gets to the finish line, together.

Sales Aerobics for Engineers coaching, training and facilitation services uses the Sales-Engineering Interface™ Toolkit to  provide  simultaneous translation for customer conversations having the greatest impact on revenue generation. Wouldn’t you like to learn how to have these customer conversations?

  • Are you the Owner/President/CEO of your company? Involve your entire team in recognizing and growing business opportunities.
  • Vice-President of Sales, Engineering, or Business Development? Focus on core strengths instead of being all things to all people.
  • Sales-Engineer? Lead the customer conversation instead of taking a back seat.
  • Recent technical or non-technical graduate in your first professional role? Become more-than instead of just your job description.
  • Entrepreneurial start-up? Great ideas aren’t rewarded with funding. Identify markets and customers by leading with both sides of your brain.

Sales Aerobics for Engineers® consulting, training and coaching services gets you focused on uncovering often unspoken conversations having the greatest impact on revenue generation, customer and business building, and professional development.

Today’s global economy favors professionals who can think and speak using both sides of their brain.  The Sales-Engineering Interface™ tools get you and your organization thinking on both sides of the table, simultaneously. Whether you are a business owner or entrepreneur, a sales and marketing professional, or an engineering/technical team member, having the ability to communicate and innovative with colleagues and customers creates a valuable and enduring customer experience.

Winning new business for your company is not just up to the sales force anymore. It’s up to you. From the start.

 

Babette Ten Haken’s book, Do YOU Mean Business? Technical / Non-Technical Collaboration, Business Development and YOU is available on Amazon.com. To learn more about it, click on the book title link, above.