Collaborate on Business Development Strategies  

What’s the benefit of collaborating with technical colleagues for business development? How about shortening your sales cycle, winning more business and driving revenue, for starters.

Sales Aerobics for Engineers® consulting, training and coaching focuses on developing technical and non-technical professionals and manufacturing and service companies which are commited to the value of cross-functional collaboration in the business development process.

These strategies emphasize the left brain – right brain skillset needed for business development in today’s global economy. Using the Sales-Engineering Interface™ toolkit,  you learn to think on both sides of the table, simultaneously. Whether you are a business owner, a sales and marketing professional, or an engineering/technical team member, it is vital to understand and implement the collaborative components of the business development process. Winning new business for your company is not just up to the sales force anymore. It’s up to you.

Business isn’t conducted in a vacuum. Your colleagues help you define your clients’ real problems -which often go beyond the completion of defined engineering projects. Understanding these relationships, and being confident using the Sales-Engineering Interface toolkit, is what Sales Aerobics for Engineers consulting, coaching, training is all about.

Collaborative business development is underpinned by a solid business plan. Revisit your company’s business plan and business model. Align who you are today with the business and technical environment of today. Become a more successful business owner and valuable team member by developing the technical projects and clients that impact your company’s revenue stream. Use the Internet to let current and potential clients know about your brand, technical and sales-engineering capabilities. A solid business development strategy generates the revenue that funds your business and your employment.

Sales Aerobics for Engineers consulting, training and coaching provides business owners and their technical teams with a strategy for winning business using the Sales-Engineering Interface toolkit. You and your technical team will be better able to incorporate engineering and business information into what your customers will appreciate as compellingly relevant solutions.

A satisfied, retained and loyal customer base fuels business growth and new market and product development.

My book, Do YOU Mean Business? Technical / Non-Technical Collaboration, Business Development and YOU is coming out in Q1 2012. To learn more about it, click on the book title link, above.